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Introducing Your Business; Listen & Engage.
In this episode, Traci talks about the best ways of introducing your business to the world.
By clearly identifying our aims and purpose at the beginning, we can more accurately reach the people who want to buy your product or service. Whether you’re just starting out, or long established, it’s never too late to analyse the best and most efficient way of selling what it is that we do.
By identifying several key areas in her own mission statement, Traci shows how you can more effectively market your own businesses.
KEY TAKEAWAYS
We often hear about the term “elevator pitch”, a famous phrase used in the movie business, by where those looking to pitch an idea to an executive have the length of an elevator ride in order to do so. This is meant to promote the idea that ideas need to be sold quickly and as succinctly as possible. But not enough business people take advantage of this method.
Establishing what it is that you do and who it is for in a clear, concise way is a fundamental necessity of your business.
Who are you serving? This should be the first aspect we address. This instantly lets anyone know if your product or service is for them, or for someone else. The first question we always ask ourselves when something is offered is “Is this for me?”. This should be followed by “What are you offering?” And “Why are you offering it?”.
By withholding the “How?”, it opens up a discussion between the client and your business.
It is far easier to identify our potential client’s “why?” if we engage in groups and networking. Listening to the reasons for engagement will help us to better craft our message. The next step is to test the message.
BEST MOMENTS
‘We need to be able to easily and clearly help people to know exactly what it is that we offer, what it is that we do, and more importantly, who it is for’
‘Like it or not, we’re all inherently selfish’
‘You need to find out the psychology around what makes your potential client tick in order to craft your message’
‘In a room of 25 female entrepreneurs, 22 could not say with authority or confidence what it was that they did’
‘People don’t buy when they understand you, they buy when you understand them’
VALUABLE RESOURCES
Women Rockin Business Podcast
Traci’s Website
ABOUT THE HOST
Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five Girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!).
"Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur."
On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.
“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”
–Traci Cornelius
When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!
CONTACT METHOD
Facebook: https://www.facebook.com/TraciCornelius22
Facebook: https://www.facebook.com/WomenRockinBusiness
Instagram: https://www.instagram.com/TraciCornelius
Instagram: https://www.instagram.com/WomenRockinBusiness
Official website: https://tracicornelius.com
See omnystudio.com/listener for privacy information.
View all episodes
By Traci CorneliusIn this episode, Traci talks about the best ways of introducing your business to the world.
By clearly identifying our aims and purpose at the beginning, we can more accurately reach the people who want to buy your product or service. Whether you’re just starting out, or long established, it’s never too late to analyse the best and most efficient way of selling what it is that we do.
By identifying several key areas in her own mission statement, Traci shows how you can more effectively market your own businesses.
KEY TAKEAWAYS
We often hear about the term “elevator pitch”, a famous phrase used in the movie business, by where those looking to pitch an idea to an executive have the length of an elevator ride in order to do so. This is meant to promote the idea that ideas need to be sold quickly and as succinctly as possible. But not enough business people take advantage of this method.
Establishing what it is that you do and who it is for in a clear, concise way is a fundamental necessity of your business.
Who are you serving? This should be the first aspect we address. This instantly lets anyone know if your product or service is for them, or for someone else. The first question we always ask ourselves when something is offered is “Is this for me?”. This should be followed by “What are you offering?” And “Why are you offering it?”.
By withholding the “How?”, it opens up a discussion between the client and your business.
It is far easier to identify our potential client’s “why?” if we engage in groups and networking. Listening to the reasons for engagement will help us to better craft our message. The next step is to test the message.
BEST MOMENTS
‘We need to be able to easily and clearly help people to know exactly what it is that we offer, what it is that we do, and more importantly, who it is for’
‘Like it or not, we’re all inherently selfish’
‘You need to find out the psychology around what makes your potential client tick in order to craft your message’
‘In a room of 25 female entrepreneurs, 22 could not say with authority or confidence what it was that they did’
‘People don’t buy when they understand you, they buy when you understand them’
VALUABLE RESOURCES
Women Rockin Business Podcast
Traci’s Website
ABOUT THE HOST
Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five Girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!).
"Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur."
On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.
“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”
–Traci Cornelius
When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!
CONTACT METHOD
Facebook: https://www.facebook.com/TraciCornelius22
Facebook: https://www.facebook.com/WomenRockinBusiness
Instagram: https://www.instagram.com/TraciCornelius
Instagram: https://www.instagram.com/WomenRockinBusiness
Official website: https://tracicornelius.com
See omnystudio.com/listener for privacy information.