In this episode, we break down the World Travel & Tourism Council’s guide on Artificial Intelligence — demystifying what AI is, how it works, and why it matters now more than ever for travel and tourism leaders. From predictive tools to generative models, and from ethical guardrails to global data divides, this episode offers a clear, practical roadmap through the rapidly evolving AI landscape. Whether you’re running a hotel, managing a destination, or launching a travel startup, you’ll gain insights that help you lead with confidence in an AI-powered future.