Ben and Jacob introduce analytics and its importance for tracking user behavior across your app. They discuss what information should be collected, the significance of sanitizing user data, and the importance of only collecting the necessary data. They emphasize the need to be mindful and treat user data like sensitive information you would want to avoid falling into the wrong hands.

Ben and Jacob highlight how crucial it is for companies that collect analytics on their users to prioritize data security and user privacy. They provide valuable insights into analytics and its impact on user experience, app development, and company growth.

Whether you're a developer or a business owner, this episode is a must-listen-to to learn more about analytics and how it can help you optimize your app and grow your business. So tune in to "Big App Energy" and get ready to learn about analytics.