Inside Shopify UX

Introduction to Ecosystem with Elizabeth McGuane

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The Ecosystem team's mission is to help help merchants meet 100% of their needs through apps, themes, and services, and attract new merchants to Shopify to become more successful entrepreneurs. It also aims to help our Shopify Partners around the world make commerce better for everyone.

Our host Lola Oyelayo-Pearson sits down with senior UX manager Elizabeth McGuane to talk about:

  • What is the team's working hypothesis and what problems does it tackle?
  • The different user groups the team builds for
  • How the team works to maintain craft quality
  • What the team's North Star is for merchant outcomes
  • How the team thinks about international growth
  • What makes people successful on the team


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    Inside Shopify UXBy Lola Oyelayo-Pearson
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