<p>Liz walks us through the criteria for validating a lead as a valid business opportunity.</p>

Liz walks us through the criteria for validating a lead as a valid business opportunity.

Introduction to Lead Generation Strategies: What Is a Lead?

Your software solution can be the next innovation that changes the world. Don't let the thought of marketing hold you back. Welcome to the SMplified podcast, where we talk about topics that help you navigate the complexities of growing your software business. Hosted by veteran software marketer Liz Lemarchand.

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Introduction to Lead Generation Strategies: What Is a Lead?

Introduction to Lead Generation Strategies: What Is a Lead?