Learning notes from this episode:

 

• Live shopping is a form of entertainment commerce, which combines live video streaming, community interaction and shopping.
• Smaller brands can begin experimenting with live shopping on Facebook and Instagram, but bigger companies want to have their own channels.
• Retail assistants often make the best live shopping presenters. You don't need to rent a studio or hire talent, just use what you've already got, because audiences prefer authenticity to gloss.

 

You can learn more about LiSA live shopping here.

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