In this episode, we break down the powerful role pricing plays in a company’s success. More than just a number on a tag, price is a key player in creating customer value and driving strategy. We explore different pricing approaches—from cost-based to value-based to competition-driven models—and look at how both internal goals and external market forces shape pricing decisions. Whether you're setting your first price or rethinking your pricing strategy, this episode offers a clear, practical guide to making smart, strategic pricing choices that align with your broader marketing goals.