In this episode, we take a deep dive into how businesses get their products into customers’ hands—both offline and online. First, we explore marketing channels and distribution systems, from traditional retail models to innovative ways companies design and manage their routes to market. Then, we shift gears to the digital space, where we unpack the rise of digital marketing and how it’s transforming the way brands connect with audiences. From SEO to social media, we cover the strategies and platforms that drive engagement in today’s connected world. It’s a full-circle look at delivering value—wherever your customers are.