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In this episode, we dive into the dynamic world of advertising and public relations. From shaping brand image to crafting effective promotional strategies, we explore how companies communicate with the public across a range of channels. We unpack the decision-making behind ad and PR campaigns, and highlight how these efforts come together for a unified brand voice. With real-world examples and insights into today’s evolving media landscape, this episode shows how smart communication drives connection—and impact.
By Ye Hu, Ph.D.In this episode, we dive into the dynamic world of advertising and public relations. From shaping brand image to crafting effective promotional strategies, we explore how companies communicate with the public across a range of channels. We unpack the decision-making behind ad and PR campaigns, and highlight how these efforts come together for a unified brand voice. With real-world examples and insights into today’s evolving media landscape, this episode shows how smart communication drives connection—and impact.