In this episode, we dive into the world of personal selling and sales promotion—two powerful tools for building customer relationships and driving results. We walk through the personal selling process step by step, from prospecting and pitching to closing the deal and following up. You'll also hear about key sales promotion tactics that spark interest and boost engagement. Plus, we explore how to manage, motivate, and measure a high-performing sales team, and how digital tools are reshaping the future of selling. Whether you're leading a sales force or just curious about what makes selling work, this episode delivers the essentials.