All About Marketing Podcast

Introduction to Marketing Episode 19: Legal and Ethic Issues in Marketing


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In this episode, we tackle two crucial dimensions of modern marketing: sustainability and legality. First, we dive into the world of sustainable marketing and corporate social responsibility—unpacking how businesses are responding to societal concerns through ethical practices, conscious consumerism, and eco-friendly products. Then, we shift to the legal side of marketing, exploring the U.S. regulatory framework that shapes decisions around product development, pricing, distribution, and promotion. We also touch on how these legal standards differ across global markets. It’s a comprehensive look at how brands can stay responsible, ethical, and compliant while still driving growth.

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All About Marketing PodcastBy Ye Hu, Ph.D.