As today’s business environment continues to evolve and grow ever more complex and competitive, data integration is required to coordinate master data and achieve a single, consistent view of organization’s core business entities. MDM solutions enable master data synchronization, combining disparate applications and business units under the umbrella of a formal management system. Business approval, business process change, and capture of master data at optimal, early points in the data lifecycle are essential to achieving true enterprise master data. William McKnight’s Introduction to Master Data Management provides the tools necessary for real world MDM solutions.