since he was thirteen years old and worked for his mother in the 

food and beverage department at a Utah ski resort. Since then, he 

has held every position from dishwasher to bartender to marketing 

director and everything in between. With well over a decade of 

corporate marketing experience, he has gone from student to teacher 

and now runs Bar Marketing Basics (barmarketingbasics.com).

He has steadily grown his client base from humble beginnings in 

Scottsdale, Arizona. Erik and his wife Amy run Bar Marketing Basics 

and currently share time between Scottsdale and Los Angeles.