Learning notes from this episode:

 

• Trends used to be set by taste makers like designers and fashion editors. Now, trend setting has become democratised as social media has given everyone a voice.
• A trend is an investment that a brand chooses to make. Timing that investment is key to success.
• The unicorn trend shows how nostalgia for an innocent era led to the creation of a pervasive visual trend, used by consumer brands from Starbucks to hair dye companies. 

 

You can say hi to Andi Hadisutjipto and ask her about Riviter here.

Say hi to host Sophia Matveeva on Twitter. 

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