Introduction: Who Do I Think I Am?

Don’t Be Precious by Darren Doane is a raw, unapologetic manifesto for creators, entrepreneurs, and anyone tired of playing it safe. Packed with stories, insights, and hard-earned lessons from decades in the trenches of filmmaking, branding, and business, this book challenges you to let go of perfectionism, embrace failure, and find freedom in the mess of getting things done. Whether you’re building a brand, launching a project, or just trying to survive in a world of gatekeepers, Darren shows you how not being precious can unlock your potential, spark creativity, and lead to real, meaningful success. It’s a bold, honest, and funny guide to doing the work that matters without being trapped by the fear of getting it wrong.

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Introduction: Who Do I Think I Am?

Introduction: Who Do I Think I Am?