Emily Kelchen is a part owner of the National Football League team – the Green Bay Packers... that makes her interesting enough. She is also a lawyer, lobbyist, and consultant to small and mid-size law firms in the areas of marketing, specifically measuring what works and targeting your energy and dollars toward your ideal client. She urges you to sketch that person to enable you to focus on your ideal client.She brings an interesting perspective – describing the law as the last self-go...