The Intuitive Advantage

Intuition and Prosociality: Are We Hardwired to Help?


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In this episode, we delve into the intriguing connection between intuition and prosocial behavior—actions that benefit others, even at a personal cost.


  • Intuition vs. Reflection: Is helping others an intuitive response, or does it require reflection? We explore the intuitive prosociality hypothesis and the social heuristic hypothesis (SHH), which suggest that prosocial behavior may be driven by gut instincts.
  • Real-Life Experiment: We analyze a field study where participants had the chance to misuse a misdirected payout code. Did intuition guide them toward selfishness or helpfulness?
  • Key Insights: Discover how intuition, prosocial attitudes, and human nature play a role in our moral decision-making.


Tune in to explore whether our instincts drive us to do good.

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The Intuitive AdvantageBy LiveAll.In