In this episode of The 10 Percent, João Afonso sits down with João Guimarães, co-founder and CEO of Intuitivo, the edtech startup from Portugal that took home the top prize at the Web Summit 2024 Pitch competition.

Intuitivo is transforming the way teachers create and evaluate assessments, using automation to save time and improve learning outcomes. João shares his founder journey — from the early prototypes and fundraising challenges to navigating the complex world of education systems.

We talk about scaling in a mission-driven industry, building trust with educators, and staying focused on impact while growing fast.

A conversation about resilience, purpose, and reimagining how the world learns.