Innovation Hub

Inventing Latinos


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On the 2020 U.S. census, Americans faced five options: White, Black or African American, American Indian or Alaska Native, Asian, and Native Hawaiian or Other Pacific Islander. These might have reflected a broad swath of the population, but for citizens from any of the dozens of countries south of the United States, there was a pretty obvious choice missing: Latino.
Laura Gómez, a law professor at UCLA and the author of “Inventing Latinos: A New Story of American Racism,” argues that Latinos – both the word and the ethnic category – are pretty recent inventions. The government only officially recognized it in the 1980s, and acknowledging people from Central and South America as a distinct ethnic group was a paradigm shift with real social and political impact. The question of Latinos’ race has affected issues from marriage laws, to access to education, and beyond.
Plus, Ana Navarro-Cárdenas, a political strategist and commentator, says that Latinos are not only changing as an identity, but also as a voting bloc. Latino is a term used to describe as many as 60 million people from dozens of places and a multitude of ways of becoming American. Some have been on U.S. soil for generations, some crossed the border, and some had the border cross them. Just as in any other large, diverse group, there is a full spectrum of political identities, so to court the so-called “Latino vote” is a big ask, she says.
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