The big thing with inventory is it depends on what stage of development you are at ** If you are stacking inventory, you should have sales scaled to your demand ** I'm an "on-demand" person ** Every step you go, you need more ** Don't order 2,000 if you only need 100 ** A lot of people think you have to have the product on hand to begin selling ** Do you want me to play devil's advocate ** I exist in the hard product world ** You want enough product to validate and iterate ** Most people don't consider shipping costs in their business model ** Everything is based on a number and a timeline ** Apologies to the U.K. ** Just in Time Inventory ** Some things you can stock in quantity ** Focus less on inventory and more on distribution ** I love waiting lists ** We could not do a deal with QVC ** Those big deals look really important but usually you take all the risk ** If you are pre-revenue and talking about inventory ... forget it ** The risks of holding inventory ** Until you get sales, keep your inventory low

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