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Hey Friends,

Thank you Anna Whiteman for the introduction to our guest today, Sarah Foley, Partner at SWAT Equity Partners. SWAT Equity Partners is an early-stage venture capital firm focused on investing in emerging consumer brands across various product, service, and commerce sectors. Some of the investments include Supergoop!, Banza, and Mad Rabbit.

We discuss:

* Why invest in consumer right now

* Difference when investing in consumer vs. tech

* Consumer macro trends she’s bullish vs. bearish on

* The balance between retention and growth

* Her due diligence process and how she measures traction

Thanks for listening.

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