I had the pleasure of speaking with Clara de Ros, Senior Associate at Plug and Play Tech Center, about the transformative innovations shaping the automotive industry. Clara shared her journey as a venture capitalist specialising in Mobility, Energy, Robotics, and AI, and why these areas are crucial for the sector’s future. We explored the key trends in the automotive startup ecosystem, how Plug and Play evaluates investment opportunities, and the exciting potential of generative AI in applications like design, predictive analytics, and autonomous systems. Clara highlighted common challenges automotive startups face, the untapped opportunities for innovation, and offered invaluable advice for entrepreneurs navigating this competitive space. Finally, we discussed her vision for the next decade of automotive investment, the evolving role of VCs, and strategic recommendations for leaders at OEMs investing in generative AI. A must-listen for anyone passionate about the intersection of technology and mobility!