Fundamentals of Organizing

Investing In People with Sulma Arias


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Sulma Arias takes us back to the basics of organizing by focusing on what matters. No matter the context, Sulma reminds us that the fundamentals require us to invest in people, to listen more than we speak to guide our actions and to sustain ourselves and others for the long-term work. In this episode, George talks with Sulma as she begins a new role as the Executive Director of People’s Action and discusses how she got started and where she goes from here. 

You can find Sulma at @AriasSulma.


Sulma Arias is the new executive director of People’s Action Institute and People’s Action, a national network of state and local grassroots organizations dedicated to fighting for justice and helping communities take control of their destinies – or what we call “power-building.” Arias is also the first Latina immigrant to lead the two organizations.


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