Laura Callanan and her organization Upstart Co-Lab are working to convince investors that they have a tremendous opportunity to drive impact through investments in the arts, culture, and heritage-based businesses that make up the creative economy. Souls Grown Deep is a Foundation and Community Partnership dedicated to documenting, preserving, and promoting the cultural traditions and work of African American artists from the South. Under the leadership of Maxwell Anderson, Souls Grown Deep has partnered with Upstart Co-Lab to invest $1M in opportunities that align with their mission. On this episode, Lindsay Smalling interviews Callanan and Anderson about their partnership and the opportunities that creative lens investing offers for investors, museums, creatives, and communities.