"Could you more effectively get people to care about protecting place and conservation and biodiversity if you tried to talk about it through food?" wondered Jill and her colleagues. The answer they came up with was simple: Yes. Everyone has to eat, after all. Jill Isenbarger, CEO of Stone Barns Center for Food and Agriculture, is committed to bringing about a system of agriculture and eating that reflects and values ecological health, strong communities and the integrity of place, region and season. This starts with investing in the land.