In successful business, a company’s culture can be the competitive edge that takes them over the top. Successfully developing a company culture doesn’t just happen. It is a long-term commitment to positive relationships and passionate improvement. Culture defines the values that are supported or ignored in the day to day operations of that business. Culture also defines the uniqueness of the business to the marketplace. Employees, customers and share holders are influenced by the passion and energy generated through the company culture. In this interview with Steve Cobb, Chairman and CEO of Henny Penny Corporation we’ll talk about how to get it right. Any business, large or small, has a culture. The key to gaining that competitive edge is the intentional development of a culture that aligns the interests and values of the business with the dynamic needs of an ever changing marketplace.