Key performance indicators (KPIs) measure a company's success versus a set of targets, objectives, or industry peers.
KPIs can be financial, including net profit (or the bottom line, gross profit margin), revenues minus certain expenses, or the current ratio (liquidity and cash availability).
Customer-focused KPIs generally centre on per-customer efficiency, customer satisfaction, and customer retention.
Process-focused KPIs aim to measure and monitor operational performance across the organization.

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