Can you hide an indestructible, imperceptible signature inside a basic marketing blog post? The European Commission seems to think you should try. Following the release of the Second Draft of the Code of Practice on Transparency of AI-Generated Content this Tuesday, Robert Bateman dives into the technical and regulatory headaches awaiting providers of generative AI text systems. We look at the Commission's proposed "multi-layered marking approach," the inherent fragility of text-based watermarks, and the rather alarming privacy implications of using AI output logging as a fallback measure.

close attention.