Marketing Technology Podcast by Marketing Guys

Invite customers to your story - Interview Evan Knox, Caffeine Marketing

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In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework. 

During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more:

  • The 7 principles of StoryBrand
  • The picture of success and failure
  • Be the guide, not the hero in your story
  • Cialdini’s six Principles of Persuasion 
  • Self-care and balance: optimize your hours outside of your business

    • LinkedIn Evan Knox::https://www.linkedin.com/in/evan-knox/

    Website Caffeine Marketing:https://caffeine.marketing/

    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

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