Caroline Beteta,CEO of VisitCalifornia has shaped a message that resonates around the world. California is a place where dreams do come true and you can realize your dreams while visiting California. She talks with Paul and Elizabeth about the opportunities in marketing the iconic image California has to the world. It seems that everyone does want to visit California but that sometimes they need an invitation geared to their interests and dreams. She has created video campaigns that project energy and most of all the possibility of fulfilling visitor's dreams in California. We discuss the creative processes that go into creating the California Dream. You'll also hear Karin King give us the lowdown on what visas are needed and what procedures should be followed by visitor and resident alike when traveling to and from the U.S., Karin is with the U.S. State Department, so she speaks with accuracy.