Julia Stead is the Director of Demand Generation at Invoca. In this episode, live from the 2016 SiriusDecisions Summit, we discuss why B2B marketers have historically fallen behind B2C marketers and how intelligent growth can help fuel and sustain revenue-driven marketers today.

Invoca: Generating Demand with Intelligent Growth

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Invoca: Generating Demand with Intelligent Growth

Invoca: Generating Demand with Intelligent Growth