Our next guest this week is Shannie Mears. An award winning marketer and entrepreneur, reshaping how brands engage with culture and different audiences. Often addressing how the creative industry connects with communities that typically get overlooked.
Co-founder of The Elephant Room, going from marketing intern to building an award-winning agency with her former CEO at 23, working with the likes of PUMA, Samsung, Pinterest, Converse and Clarks to name a few.Forbes 30 Under 30. Soho house committee board member.
Creator of The Blacklist at Guap Magazine. Creator of One Month Mentors, and the guestlist with over 3,000 creative professionals gaining access to opportunity.
Our next guest this week is Shannie Mears. An award winning marketeer and entrepreneur, reshaping how brands engage with culture and different audiences. Often addressing how the creative industry connects with communities that typically get overlooked.Co-founder of The Elephant Room, going from marketing intern to building an award-winning agency with her former CEO at 23, working with the likes of PUMA, Samsung, Pinterest, Converse and Clarks to name a few.Forbes 30 Under 30. Soho house committee board member. Creator of The Blacklist at Guap Magazine. Creator of One Month Mentors, and the guestlist with over 3,000 creative professionals gaining access to opportunity.
00:00 Shanny Mears' Early Life in Birmingham
02:30 Formative School Years and Early Friendships
07:30 Youth Club, Church
16:15 Living and Connecting with a Diverse Group
21:15 Adjusting to New Life and Career Mindset
25:00 Early Projects and Future Opportunities
30:00 Making Connections in London
37:30 Marketing Agency Crash Course
46:15 Cultural Engagement and Distribution Strategy
50:00 Personal responsibility and goal achievement
55:00 Finding your tribe and community
58:45 Starting the agency and defining value
1:07:30 Team alignment and underrepresented talent
1:11:15 Adapting client partnerships and brand strategy
1:18:45 Reflecting on The Elephant Room's Path
1:21:15 Navigating Business Relationships and Decisions
1:23:45 Maintaining Professionalism in Campaigns
1:28:45 Shifting Cultural Engagement and Opportunities
1:32:30 Building Authentic Brand Alliances
1:36:15 Fostering Lasting Brand Relationships
1:41:15 Standing Firm on Your Values
1:45:41 Importance of Mentors and Peers
🎙️ Listen on Spotify, Apple Podcasts and all major platforms
📺 Watch on YouTube — new episodes every Thursday
Follow INVSBL MENTORS:
YouTube: https://www.youtube.com/@INVSBLMENTORS
Spotify: https://open.spotify.com/show/0wVjXeSx3cMLRoIFA1k8l0?si=2d969187d5734fc2
TikTok: https://www.tiktok.com/@invsblmentors LinkedIn: https://www.linkedin.com/company/invsblmentors/
X: https://x.com/INVSBLMENTORS
Follow Shannie: Instagram: https://www.instagram.com/shannieloves/
TikTok: https://www.tiktok.com/@shannieloves
LinkedIn: https://www.linkedin.com/in/shanice-mears-frsa-41b36510b/
Hosted by Sanmi & Javan.