Io Sunwoo is an LA-based affordable housing developer using an infill-lot strategy to create dignified housing for seniors, foster-youth transitions, and workforce residents. In this episode, Io shares a recent (and expensive) mistake: delegating key lending and negotiation details to a partner, ignoring red flags, and getting pulled into an extension-and-sunk-cost spiral that ultimately killed the deal, and burned hard earnest money along the way.

We unpack the real lesson: the line between smart delegation and giving away your decision-making power. Io walks through the recovery, hard conversations about trust, resetting capacity, rebuilding process, and how stepping fully into the uncomfortable parts of the business sharpened Io’s instincts and led to a massive new opportunity.
If you do deals with partners, raise capital, or feel yourself “hoping” a deal across the finish line, this one is a must-listen.

Follow Io on Instagram: @iosunwoo
Watch Io on Youtube: @iosunwoo

To hear about current and future deals and lending opportunities, join Io's fractional community here: https://www.fractional.app/community/io_s_community_builds_la

Let's go!

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