Mychelle Mollot, Vice President WW Marketing, IBM Business Analytics talks with Scott Laningham and Todd Watson at Information on Demand 2011 about how business analytics can change the way a company competes in the marketplace.

IOD 2011: Mychelle Mollot on AQ, data-driven business decisions, business value assessments

Scott Laningham, editor of developerWorks podcasts, talks with thought leaders
			in many fields, paying extra attention to the computing and software element with each
			focus. This feed also features other developer-related podcasts from IBM.

Technology

Scott Laningham, editor of developerWorks podcasts, talks with thought leaders in many fields, paying extra attention to the computing and software element with each focus. This feed also features other developer-related podcasts from IBM.

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IOD 2011: Mychelle Mollot on AQ, data-driven business decisions, business value assessments

IOD 2011: Mychelle Mollot on AQ, data-driven business decisions, business value assessments