Are you young and feeling left behind financially? This is one of the questions today’s guest and the author of new book Own It How our generation can invest our way to a better future asks. Meet Iona Bain - the UK’s leading millennial money expert. She’s a writer, author, speaker, broadcaster and founder of Young Money, and on a mission to help young people own their futures, once and for all.

 Young Money Blog has won plaudits from across the financial industry for its innovative, witty, down-to-earth but clear-eyed approach to finance. The blog was named Money Blog of the Year by Santander Banking Group and Iona was shortly after named Freelancer of the Year in 2018 by IPSE, the leading association for the self-employed. Iona was also was named one of the most influential women in finance by Onalytica in 2019 and shortlisted for the prestigious Georgina Henry Prize at the UK Press Awards in 2020.

Iona explores how due to low wages, high house prices, zero reward for saving and the catastrophic fallout from Covid-19, young people have had a rough ride. But, she points out that they have a choice. She says you can sleepwalk into a poorer future – or you can transform your prospects by embracing the power of investing. Iona believes that investing is the single biggest thing that we can do to change our lives, and society, for the better.  We’re going to find out why today.

 Purchase Own It! here

Visit www.youngmoneyblog.co.uk

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