Hello and welcome to My Big Idea, an ASOS Podcast giving young women advice and inspiration to start there own businesses. This week Asos editor Danielle Radojcin speaks with Founding Editor In Chief of Polyester Magazine, Ione Gamble about her inspiration for Polyester, her advice for aspiring artists and how to have faith in your own bad taste. Polyester is a celebration of all things trash, kitsch and camp. A backlash against the fashion industry’s infatuation with understated and over conceptualised minimalism, Polyester aims to prove that this subculture is both an informer of fashion and has an equally intellectual underpinning.Ion wants to use Polyester as a way of recognising that our generation are real human
 beings offline and online, not just ‘digifeminists’ or emotional and hormonal young adults using the Internet as a way to let off some steam. She wants the
 internet generation to know their online posts about bullying, racism, sexual orientation, and other social politics are worth much more than 1,000 notes on Tumblr, they should be
 publically written in newspapers and pasted on walls around the city so people who don’t use the internet know who these many individuals are.Alongside its goldmine of a website, Polyester publishes two physical magazines every year, with contributors including environmental activist @glaciergirl, feminist artist and model Arvida Byström and Scarlett Carlos Clarke, the youngest person ever to exhibit work at the National Portrait Gallery. This is Ioni's big idea.

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