The Brand Building Podcast

iOS 18 Just Killed Your Email Strategy – Here’s How to Survive


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iOS 18 just changed the email game forever. Apple Mail’s new update is filtering emails before your customers even see them — with smart inbox categories, branded sender logos, and AI-driven suppression.

In this video, I break down exactly what’s changing, how it impacts your deliverability, and how to future-proof your email strategy in 2025. Whether you're running Klaviyo or any ESP, this update is a wake-up call for eCommerce brands relying on outdated flows and lazy campaigns.

💡 Get your FREE 4K Email Audit here: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 

✅ We'll review your flows, fix your gaps, and help you adapt fast.

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

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The Brand Building PodcastBy Mark Milutin