Welcome to episode #10 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde. I’m very excited to share this episode with you. My guest today is Miguel Morales, VP or IoT at Parker Hannifin. In this episode, we discuss how Parker, a 100-year old company, is leveraging IoT to complement their core business initiatives. We also talk about the organizational challenges companies face when launching IoT products. And Miguel shares with us the skills he looks for in Product Managers and other Product professionals.

010: IoT Adoption – Lessons from a 100-Year-Old Company

Welcome to the Enterprise Product Leadership podcast. Join Daniel Elizalde as he interviews Product Leaders on what it takes to launch Enterprise and Industrial products into the market. Whether you are a Product, Design, Engineering, UX, Data, or Business Leader, this show will give you insights into how top companies approach their products' lifecycle.

Daniel Elizalde is the host of the Enterprise Product Leadership podcast. He is a Product Executive with over 20 years of experience, including former VP at Ericsson, former head of Products at Stem (GE-backed startup), and PM instructor at Stanford University. Learn more at danielelizalde.com.

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In this episode of the Enterprise Product Leadership podcast, join me as I chat with Rob Dyson about the importance of cybersecurity in Industry 4.0. Episode details: Cybersecurity in Industry 4.0: the Good, the Bad, and the Ugly, with Rob Dyson  I have a fascinating show for you today. My guest is Rob Dyson. Rob has decades of experience in the security space, and he is currently the Global OT and IoT Security Services Business Development Leader at IBM! In this episode, Rob and I had a wide-ranging conversation about the impacts of cyber security in Industry 4.0 transformations, including:  How cybersecurity can derail an Industry 4.0 transformation What is driving cybersecurity risks in Manufacturing How companies can create a culture of cybersecurity And much more  This is my second episode in collaboration with IBM, and it is an information-packed episode that no product leader should miss! About Rob Dyson With more than 30 years of experience in the Information Technology field, Rob Dyson has held technical and leadership positions while providing IT services for many companies within multiple industries.  Rob is currently the Global OT/IoT Security Services Business Leader within IBM's Global Security Services practice. He is responsible for building, operating, and maturing our OT/IoT security business to help companies mitigate their OT & IoT cyber risks.  Rob has experience gained from serving some of the largest global companies in multiple industries. He has served as the Client Executive for some of IBM's most strategic clients. Prior to this role, Rob served as the Global SSRC (Security, Strategy, Risk & Compliance) Competency Leader whereby he was responsible for developing unique and relevant solutions to assist clients in improving the effectiveness and efficiency of their information security program. This includes designing solutions to establish relevant information security strategies, comprehensive IT governance processes, redesigning security organizations, effective security policy management and governance processes, and compliance with leading security standards/frameworks and regulations.  In addition, Rob has been at the forefront of delivering leading IT GRC solutions based on market-leading IT GRC applications such as OpenPages ITG, RSA Archer, and SAP GRC. Prior to joining IBM, Rob held senior leadership positions at Accenture as the Global Leader for Application & Infrastructure Security Services; at Deloitte as the Mid-America Region Leader for Security Services; at Electronic Data Systems (EDS) in positions of escalating responsibility providing IT professional services; and as an Officer in the U.S. Army where at the rank of Captain he was in charge of the 82nd Airborne Division Data Center Operations. Rob is an active CISSP and has a Bachelor of Science degree in Information Systems Management from Missouri State University in Springfield, Missouri.  To learn more about Rob Dyson and IBM's approach to cybersecurity in Industry 4.0  Rob Dyson on LinkedIn IBM Monitor and secure industrial operations  ABB and IBM Bolster cybersecurity for industrial operations  Make cybersecurity a core element of your Industry 4.0 roadmap Learn how Industry 4.0 technologies are changing Manufacturing Get started with the visibility of your OT & IT assets  Want to learn more?  Sign up for my newsletter at danielelizalde.com/join for weekly advice and best practices directly to your inbox! Visit danielelizalde.com/podcast for additional information, show notes, and all episodes. Subscribe on Apple Podcasts, so you don't miss out on any of my conversations with Product and Thought Leaders! 

053: Cybersecurity for Industry 4.0: the good, the bad and the ugly, with Rob Dyson

I have a fascinating show for you today that is part of my collaboration with IBM. My guest is Jose Favilla. Jose leads the global Industry 4.0 initiatives for IBM. And with over 30 years of experience in the field, Jose gives us a masterclass on Industry 4.0, including where it started, how it has evolved, where it is today, and where it is going Tuning in, you'll hear the importance of edge and AI in driving the value of industry 4.0, how this technology enables companies to predict and prevent failures from occurring, and how companies can use the power of AI to improve the maintenance, quality, and efficiency of manufacturing plants significantly.  In this episode, Jose and I discuss:  The importance of Edge and AI in driving the value of Industry 4.0 How to scale your Industry 4.0 initiatives How to select the best vendor for your digital transformation And much more.     About Jose Favilla Jose Favilla leads Industry 4.0 at IBM. His 30+ years of extensive experience working with clients in over 30 countries helps them improve operational and business performance. Jose has accumulated an in-depth understanding of the asset-intensive industries, including natural resources, processes, and discrete manufacturing.  Over his career, he has applied advanced analytics, optimization, AI, IoT, and Blockchain technologies to drive innovation. He has had the privilege of working with leading clients around the world to create new approaches and technologies to solve their complex business and operations problems.  Jose has been recognized as one of the top industry experts at IBM and was invited to be a member of the inaugural class of the IBM Industry Academy in 2011. Jose has chaired and spoken in numerous conferences around the world and published extensively and has won several awards in recognition of my achievements. He mentors new talents, MBA students at the leading US universities, and CEOs.   To learn more about Jose Favilla and IBM's Industry 4.0  Jose's LinkedIn profile Learn about IBM's approach to Industry 4.0  [Video] Manufacturers are using AI on a hybrid cloud with IBM  [Interactive] Industry 4.0 scalability and flexibility [White paper] Industry 4.0  [Article] How the convergence of OT and IT is driving Industry 4.0      Additional case studies for Industry 4.0    Want to learn more?  Sign up for my newsletter at DanielElizalde.com/Join for weekly advice and best practices directly to your inbox! Visit DanielElizalde.com/Podcast for additional information, show notes, and all episodes. Subscribe on Apple Podcasts, so you don't miss out on any of my conversations with Product and Thought Leaders! 

052: Why Edge and AI hold the key to scaling Industry 4.0 with Jose Favilla

Today we are joined by the pioneer of the Jobs-to-be-Done (JTBD) theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of Strategyn, Tony Ulwick. When Tony was working as a manufacturing engineer for IBM in the 1980s, the company launched their PC Junior product. The colossal and expensive flop of this product led to Tony’s interest in product planning and the goal of his career to develop an innovation process that would prevent or mitigate the risk of failure. As someone who has become a world-renowned expert on innovation, today he joins us to discuss some of the problems companies face in their innovation initiatives. We talk about the challenges of understanding the needs of customers in a b2b context, how different methodologies such as Jobs-to-be-Done, Agile, Lean, and Design Thinking fit into the product life cycle, and the need for a unified innovation language across your company. Listen in to find out what the three most important things are that a company needs to be in alignment on, as well as Tony’s advice to anyone new to the Jobs-to-be-Done framework. This is an information-packed episode that no product leader should miss, so tune in today!   Links From Today’s Episode: Anthony Ulwick Tony Ulwick on LinkedIn Tony Ulwick on Twitter  Strategyn  IoT Product Strategy Template Daniel Elizalde Newsletter Daniel Elizalde

051: Product Innovation and Jobs to Be Done with Tony Ulwick

 Pricing your products is key to successful products. But what is the best pathway to finding you optimum prices?    Mark Stiving returns to the show today to unpack his approach, which uses the concept of customer perceived value as the foundation of a price structure. This actionable conversation is sure to give you plenty of ideas for how to set your prices in order to suit your market and keep your business growing!  This actionable conversation is sure to give you plenty of ideas for how to set your prices in order to suit your market and keep your business growing! The last time we had Mark on the show, we talked about his book, Win Keep Grow, in which we got some clarity on subscription models for business, so if you missed that episode make sure to go back and check it out. Mark is a real authority on the subject of pricing, having worked in the space for almost 30 years now, and his insightful answers to today's questions will definitely make pricing seem less obscure and complicated. Mark explains his approach of emphasizing value and using this as a guiding force for your prices, and he also goes into evaluating your customers' willingness to pay you, and the experiments you can run to gain more knowledge. We touch on the 'good, better, best' model, price increases, and much more, so make sure to joins us for this fantastic conversation!   Links From Today’s Episode: Mark Stiving on LinkedIn Impact Pricing  Win Keep Grow Mark Stiving on Twitter IoT Product Strategy Template Daniel Elizalde Newsletter Daniel Elizalde

050: How to price new B2B products with Mark Stiving

Today we are joined by expert discovery coach and prominent thought leader on the topic of product discovery, Teresa Torres! Teresa is the author of the powerful new book, Continuous Discovery Habits, and in our conversation, we get to dig into some of the most impactful components of the book, as well as some great examples that showcase how the frameworks she espouses can work in real-life situations. Teresa shares the discovery process she uses when working with clients, and we spend some time on the concepts of product trios and opportunity solutions trees, which are powerful ideas from Teresa's book. Our guest gives some great recommendations for how product leaders can get started with the project of continuous discovery and we also get to hear from her about what the new landscape of digital products requires from professionals in the field. Links From Today’s Episode: Product Talk Teresa Torres on Twitter  Continuous Discovery Habits  Peter Drucker  Empowered  Strong Product People IoT Product Strategy Template Daniel Elizalde Newsletter Daniel Elizalde

010: IoT Adoption – Lessons from a 100-Year-Old Company

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