Iowa State AD Jamie Pollard is next up on Higher Ed Athletics to discuss a wide-range of topics. The conversation begins with his video communication strategy to fans, including one with President Wintersteen to calm the fan base after the shock of Texas and Oklahoma leaving the Big 12. He discusses the planning process for a university-wide entertainment district and how to prepare to present projects in front of the Board of Trustees. Pollard cites a safety concern as the reason to relocate its student section this upcoming season and what they did to accommodate season ticket holders in the new area. We discuss whether NIL Collectives will receive the fundraising dollars traditionally flowing into athletic departments. The conversation continues with thoughts on several changes, including the four additions to the Big 12 and retirements of both Commissioner Bowlsby and NCAA President Emmert, and what those jobs will look like for the new leaders chosen.

Visit www.HigherEdAthletics.com to learn more about the HEA Research services, including supporter/non-supporter, season ticket holder, brand awareness and embedded fan studies. And HEA is going to hit the road this season for in-person interviews. Visit HEA Official Visit on the site to learn more and reach out if you are interested in hosting Travis Smith to campus. Follow @TravisHEA on Twitter.