Most founders think about patents too late, or too early. In this live panel recorded in Calgary, Moderator Louise Lee sits down with IP lawyer and patent agent Jason Hogg (BLG), space tech co-founder Kurtis Broda (Wyvern), and medical device founder Danny Zahynacz (RAD Medical Technologies) to cut through the myths around intellectual property and give founders practical, honest advice.

They cover the real questions early-stage founders should be asking about trademarks, patents, and trade secrets, and the costly mistakes that happen when they don't. From why chasing patent counts impresses no one, to why your trade secrets might matter more than your patents, to how to think about freedom-to-operate searches without breaking the bank, this conversation is packed with hard-won wisdom from people who've been on both sides of the table.

Whether you're pre-revenue or scaling fast, this episode will help you protect what matters, without losing focus on building your business.

Sponsored by Elevate IP, a federally funded program helping Canadian entrepreneurs navigate and protect their intellectual property.