So, the successor to last year’s breakout best-selling iPhone XR is… the iPhone 11. And I like this so much better. The iPhone — the normal iPhone, just the iPhone, not the Plus, not the anything else — has often hovered around the $649 price point. Even when the iPhone X launched, the same year, the also then brand new iPhone 8 kept the just the iPhone price at $699.

Last year, the just the iPhone somehow ended up being the XS, starting at $999, with the XR slotted underneath at $749. And it made some people super salty, and fueled this weird backlash narrative, that obviously didn’t stop the XR from being a best seller but might have had a chilling effect going forward.

This fixes that. $699 for the iPhone 11. Not the 11 R. Just the new normal.

SPONSOR:

• Brilliant Go to brilliant.org/vector and get 20% off their annual Premium subscription!

LINKS:

• Phone 11 Pro Hands-On​: This Changes Everything! - YouTube

MORE:

• Merch: https://standard.tv/vector
• Gear: https://kit.com/reneritchie
• Podcast: http://applepodcasts.com/vector
• Twitter: https://twitter.com/reneritchie
• Instagram: https://instagram.com/reneritchie
• Mobile Nations Affiliate Link Policy

SUBSCRIBE:

• Apple Podcasts
• Overcast
• Pocket Casts
• Castro
• RSS
• YouTube