Crafting Capital

IPO Ready: Navigating the Path to Public Market Success


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The IPO market is reopening after a slow start to the year, but success isn’t just about timing. From unicorns to AI-driven businesses and beyond, companies must demonstrate credibility, growth potential and resilience to capture investor attention. In this episode, Gregor Feige, Co-Head of Americas ECM at UBS, and Mike DeSantis, Managing Director at Insight Partners Public Equities, explore what separates companies that thrive after going public from those that falter—and what steps can set the stage for a high-value public debut and long-term success.


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Crafting CapitalBy Custom Content from WSJ

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