In this episode, Jon and Justin continue their interview of Ira Cornelius, founder of Membership Merchant. Ira discusses the differences between being a W-2 employee and a 1099 contractor, highlighting the benefits of running your own business and building a scalable model. He shares how he has grown his business through social media and ISV partnerships, and how he started in the industry to provide for his family. Ira also opens up about dealing with anxiety and ADHD in the business world, offering advice to newcomers in the industry and emphasizing the importance of finding your "why."