WH Press Secretary Sean Spicer has been heard to say "Eye-ran" and "Eye-ranians" when speaking of Iran. Is this is just an innocent alternative pronunciation or are there social and political implications to the way names are said? Jian explores how alt-pronunciations like "Eye-talian", "Ay-rab" and "Eye-ran" can been used as pejoratives, and as a way to telegraph alliance with others who want to hear words said a certain way.

For more ideations check out TheIdeationProject.com.

Words, original music, recording and production by Jian Ghomeshi (@JianGhomeshi).