Iris Rubin and Greg Maged - Building at the Crossroads of Beauty and Science - [Art of Investing, EP.11]

Our teachers today are Iris Rubin and Greg Maged, co-founders of SEEN, the fast-growing good-for-your-skin hair care company creating a new category at the intersection of science, health, and beauty. This was an illuminating conversation with two people who had already accomplished so much in their lives and careers before embarking on an entirely new entrepreneurial path.

This class has a number of fascinating dimensions to it, including lessons on how to successfully execute an unexpected second act mid-career, a case study on how to operate with a very different playbook to most early-stage companies, and attracting a purpose-built shareholder base. It's an inspiring story that began with a simple yet profound insight that hair care is skin care. It has snowballed into a movement to serve the hundreds of millions who struggle with various skin issues, from eczema to acne to hair shedding and beyond. Please enjoy our class with Iris and Greg.

Check out helloseen.com

For the full show notes, transcript, and links to mentioned content, check out the episode page here.

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Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).

Show Notes

(00:00:00) Welcome to Art of Investing

(00:03:29) First question - Reflecting on formative experiences

(00:10:15) Tracing the path to medicine and dermatology

(00:16:51) The journey to founding SEEN

(00:23:38) Identifying market opportunities for SEEN

(00:32:10) Key decisions shaping business strategy

(00:42:36) Navigating the B2C (business-to-customer) landscape

(00:53:44) The impact of early investors on SEEN's evolution

(01:00:04) Envisioning future objectives

(01:06:50) Offering final pieces of advice