It all started with family for Bill Vanderheyden, our Co-Founder and Lead Engineer. His grandfather and father had long been telling of the adventure to be found from within the Wisconsin woodland. Many deer and intriguing stories had come home from those adventures. Then, at age fifteen, he stepped into the chronicles by taking his first buck and was forever hooked.

We watch the morning sky’s eastern light erase the nighttime stars. We earnestly listen for the deep bass of dead branches cracking on the forest floor. Our hearts accelerate and smile from the pungent odor of our nearby quarry. Our off-season is spent reminiscing about past hunts, refining our skills for next season, and anticipating the trophies to come. Our passion for becoming better hunters drove us to engineer the ideal broadhead, a premium broadhead as reliable as science allows.