In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how game development teams can increase production by improving the relationship between monetization and UA.

Skim the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-step-1-starting-with-ua