Irrationality by Dan Ariely explores why humans often make illogical and biased decisions without realizing it. The book shows that our choices about money, work, relationships, and health are shaped by hidden psychological forces rather than pure logic. Through fascinating experiments and real-life examples, Ariely explains how emotions, expectations, social influence, and habits distort our judgment. He proves that irrational behavior is not random — it is predictable. By understanding these patterns, readers can make smarter decisions, avoid common mistakes, and better control their behavior. The book is an eye-opening guide to the science of decision-making and the limits of human rationality.

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