This Deep Dive is based on an article about a new BBC documentary, "Irresistible – Why We Can’t Stop Eating," which explores the addictive nature of ultra-processed foods (UPFs). The article highlights research showing the high consumption of UPFs in the UK, interviewing experts who reveal manipulative marketing techniques employed by food companies. Dr. Chris van Tulleken, the documentary's presenter and author of a related book, argues that individuals should not be blamed for their UPF consumption, emphasizing the role of industry practices. The text also contains website navigation and promotional material from Country & Town House, a magazine seemingly unrelated to the documentary's subject matter.