Consumers chase high THC numbers, but what do those numbers actually mean?

Keith Saviano, Head of Cultivation at Nimbus Cannabis Co., explains the 3-Gram testing loophole, inflated potency percentages, and how cannabis brands navigate lab compliance.

This episode dives into testing manipulation, terpene education, and why the future of cannabis depends on transparency.

If you’re an operator, investor, or serious consumer, this is required listening.